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Hello and welcome to Internet Holding,
Today, we are a global company with strong and diverse business units of Internet, Media and Telecom...
Our story begins in 1992 when we founded Turkey’s first national economy/news TV network, Kanal E, which today is on air as CNBC-E, operated by the NTV-CNBC group.
Kanal E was Turkey’s one of first private TV networks launched pursuant to the deregulation of the Turkish broadcast media in 1990. The sector in those days was still at its infancy and the major networks we see today were not in existence. |
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Learn about technology facts in Turkey. |
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After suffering a severe recession which had a dramatic effect on the business environment in 2001, Turkey is on the way to a very b recovery. With the economy growing 7.8% in 2002, 5.9% in 2003 and 12.4% in the first quarter of 2004; the non-reversible integration into the European Union; and the established stability in the business environment, the opportunities in Turkey are endless. For any business leader in any industry, it would be a strategic mistake to disregard the opportunities that Turkey represents today.
In 2005, Turkey is more attractive than ever. With a 70 million population where 50% of the public is under 35, over 300 Billion USD GDP, over 15 million households, the 15th largest economy in the world, and a gateway to the developing world, Turkey stands out to be a strategic market for global businesses.
To give you a better idea of the business environment in Turkey, below, we tried to provide you with brief information about the Turkish Market in the areas where Internet Holding business units are strategically aligned. Telecom, Internet and Media.
The Telecommunications Market is one of the fastest growing sectors of the Turkish economy. Growth was mainly fuelled by major capital investments in the second half of the '80's and the '90's that aimed the expansion and modernization of the telecommunications infrastructure and the diversification of available services. The Telecommunications Market in Turkey is recently undergoing a liberalization process. Turk Telekom, the state owned incumbent operator and the market maker for telecom services in Turkey, ranks 13th in the world in terms of telecom operator size and 5th in Europe. Furthermore, the value of the Turkish telecommunications market is estimated to be over USD 9 billion by the end of 2004. It is expected to grow to USD 16 billion in the next three years.
The GSM cellular services sector has gained a lot of popularity in Turkey. Penetration and subscriber rates for the Public Switch Telecommunications Network (PSTN) are dwindling while the GSM sector is experiencing unprecedented growth. The PSTN sector experienced remarkable growth in the 1980's in terms of subscriber numbers and coverage area. This growth has stagnated with the introduction of GSM services. The current penetration rate is 30% in PSTN services and is expected to increase with the introduction of fixed-line competition in 2005. There are currently close to 20 million PSTN lines in Turkey. The number of mobile subscribers, while 692,779 in 1996, has skyrocketed approximately 50 times in 8 years to more than 30 million subscribers. The penetration rate in mobile services is over 40%.
The Internet Market in Turkey experienced a tremendous growth in 2004. After Turkish Telecom's mass introduction of affordable and reliable ADSL services in 2004, the internet users in Turkey increased 60% to 10million from 6 million in 2003. To increase the internet penetration further, Turkish Telecom recently decided to invest over 800 million USD in the next five years to focus on introducing broadband internet services throughout the country.
The Media Market in Turkey is also experiencing significant growth. Since 2001, the media market volume increased over 100% to surpass 1.0 Billion USD level. The fact that all major players in the media sector are owned by large groups represents a great opportunity for creative business models. Large groups are still struggling with the huge financial burdens of their defunct banking operations and they don't have high intentions to continue subsidizing their "ongoing money losing" media operations just for economical and political influence. Therefore, media companies are in the survival mode and very aggressively seeking profitable projects. With the recent introduction of mobile business models that incorporate lucrative revenue sharing alternatives, Media companies' appetite is extremely high for creative mobile business models. This represents a great opportunity for introducing mobile entertainment related product suites to Turkey with the right business partner.
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