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- Turkish Internet Advertising Market to reach $200M by 2010:
According to the recent studies, the current internet advertising market in Turkey is $40M. Advertisers prefer the internet due to its ability to reach directly to the target market and measurability.
The 2006 study done by Millward Brown done for MSN Turkey shows that the current internet advertising market is $40M. It is expected to grow %400 by 2010 and reach $200M.
The Pie Will Increase
In the next 3 years, internet advertising will grow annually %17, %20 and %24 respectively within the media budgets. These forecasts also indicate that internet advertising will have the potential of reaching %17-%20 of the total pie. The study reflected the current opinions of the advertisers, internet service providers and media planning agencies.
Reaching the Target Market
The study shows that the trends in online media are rapidly changing and online marketing has become the 2nd largest penetration among the traditional media marketing activities. Advertisers prefer the internet due to its ability to reach directly to the target market and measurability. Rapid deployment and low cost allows it to deploy creative ideas.
Usage Increase
Internet penetration in Turkey is increasing in an eye-catching way. According to 2006 numbers, there are 22M internet users in Turkey. There were also 20.4M MSN Messenger users and 14M Hotmail users in Turkey as of March 2007. These numbers also support the importantce of internet advertising.
The new era since Color-TV
“The advertising world is changing. We are entering a new era that we have not experienced since the introduction of the Color-TV. Internet has changed the business world along with marketing communication methods. Online marketing has reduced the importance of traditional marketing. The results of this study show that online marketing activities in Turkey will have strong growth in the near future” said Ebru Capa – MSN Regional Director of Middle East and Africa.
Source: Turkmedya.com
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